Do you sell products?

Think for a minute about your own shopping habits and what influences your buying decisions when you are out shopping. Who are you more likely to buy from, the smart, clean, brightly lit store with an innovative and creative shop window display showing-off their products, or the dimly lit corner shop with the dirty windows obscuring their displays?

It’s exactly the same process for shopping online in an e-commerce store – the perceived value of your product is often judged by the look and design of your site where high-quality, beautiful photos of your products will also help make people want to buy. Badly lit, blurry and out of focus photos are just like that dirty shop window, unappealing, obscure a clear view of the product and reflect badly on the customers view of the wider company.

Your online store is often your customers first introduction to your business and product photography plays a massive influence when you are trying to persuade people to buy your things.  How you therefore showcase your products online can often be the difference between a sale and no sale.

On the high street a customer can touch, pick up and try on the product.  They can feel it, turn it around and look at it from a different angle.  Online, the photos need to do this for them.  As the retailer you have to make up for this lack of interaction by creating a great visual presentation of the product.

Good product photography is a skill and a professional photographer will know exactly how to shoot your products to enhance it’s best or unique features.

To find out more read our blog post on the Importance of Professional Photography for e-commerce.

Product Photography prices start from £10 per item, please contact us for a quote.

“Not only did they take the most amazing photos of my cakes, they were an absolute pleasure to work with – professional and friendly and brimming with ideas about how to stage the photos”

Caroline Stirling, Cakes by Caroline